Case Study: a leading cat litter brand protects sales and retailer value perception with C+R Research

A leading cat litter brand protects sales with C+R Research after a retailer price hike

A leading cat litter brand faced a challenge when a major retailer increased the price of one of its products, causing a decline in sales. They partnered with C+R Research to understand shopper reactions to the price hike and its effect on purchasing decisions and brand loyalty.

C+R Research conducted in-person shop-alongs to capture real-time shopper feedback. Their solution revealed that shoppers remained loyal to the brand but were unwilling to buy it from that specific retailer at the higher price, moving their purchases to other stores instead. This provided the client with credible evidence to discuss pricing and value with the retailer, demonstrating the price increase was a retailer-specific value issue rather than a problem with the product.