CQL
22 Case Studies
Case Study: The Frye Company refreshes its Shopify experience and scales growth with CQL
A CQL Case Study
The Frye Company scales its 160-year heritage brand on Shopify with CQL
The Frye Company, an iconic American manufacturer of boots and leather goods, faced the challenge of updating its Shopify-based website with new technical requirements and backend integrations. They needed a solution that would provide scalability for their entire brand portfolio, optimize the user experience, and drive new marketing initiatives. To address this, Frye partnered with the vendor CQL.
CQL implemented its Shopify Digital Experience Blueprint, Propel, to deliver a new omni-channel experience for Frye. The solution included a brand refresh, deep integrations with top commerce partners, and a flexible content framework. This resulted in a modernized, scalable digital infrastructure that allowed Frye's marketing team to take over site management, expand marketing channels, and drive engagement. The project was recognized with multiple awards for achievement in design and innovation.
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