Case Study: Masimo’s Denon achieves unified global ecommerce with CQL and Salesforce Commerce Cloud

Masimo launches Denon across 4 locales with CQL

Masimo, a company with a strong international presence and a portfolio of premier audio brands including Denon, faced the challenge of streamlining its digital processes to support future growth. They needed a robust, multi-brand ecommerce architecture that could be leveraged across all their brands. To address this, Masimo partnered with vendor CQL on a Salesforce Commerce Cloud replatform.

CQL implemented a unified Salesforce Commerce Cloud ecosystem for Masimo, using Denon as the first brand launched on the new framework. The solution provided a common structure while allowing for bespoke, brand-specific experiences. The new Denon site features a modernized design, improved user journeys, and operates across four locales. As a result, the website drives user engagement, reinforces brand heritage, and delivers compelling experiences that convert. The work by CQL was recognized with a Web Award and two W3 Awards for design and user experience.

Masimo