Case Study: United Heritage Credit Union elevates member experience with CPI Card Group’s premium metal debit card

United Heritage Credit Union launches metal debit card weighing 4x more with CPI Card Group

United Heritage Credit Union, a financial institution with over $1.6 billion in assets, sought to elevate its member experience with a premium, durable, and visually distinctive debit card that would reinforce long-term loyalty. They partnered with CPI Card Group to create a solution that would deliver on brand, quality, and functionality.

CPI implemented a premium metal debit card and packaging solution. The result was an award-winning product, which became a finalist in the 2025 Élan Awards. The card's distinctive weight, durability, security features, and contactless convenience successfully enhanced member engagement for United Heritage Credit Union, reflecting their commitment to an exceptional experience.

United Heritage Credit Union