Case Study: MSQ automates carbon reporting and wins 20 RFPs with Cozero

MSQ raises CDP rating from C to B with Cozero

MSQ, a global marketing and technology services group and B Corp, faced a significant challenge in managing its carbon accounting. With ten agencies across four continents using different finance systems, its process was built on a single, complex spreadsheet. This legacy system caused a 12-month data lag, leaving Chief Sustainability Officer Neil Clark without timely or defensible emissions data to act upon. The company needed robust infrastructure, not more headcount, and turned to the Cozero platform for a solution.

By implementing Cozero as its single source of truth, MSQ rebuilt its entire emissions pipeline. Neil Clark used the Cozero API to create a bespoke automation layer that processes utility bills and reconciles thousands of finance rows and supplier names. The results were transformative: MSQ's CDP rating improved from C to B in one year, it processed over 60,000 finance rows automatically, and it used the verified data to win 20 RFPs. The defensible data also gave MSQ the confidence to purchase Energy Attribution Certificates to bring its market-based Scope 1 and 2 emissions to zero.

MSQ