
Coyne PR
201 Case Studies
A Coyne PR Case Study
Coyne PR gives 110% to help Newman’s Own communicate its great quality and 100% Profits to Charity message, creating a “Greens for Good” recipe contest where the winner receives a donation for the charity of their choice, supporting a video series highlighting recipients of Newman’s Own grants and securing profiles for the Newman’s Own Foundation. Media coverage has spanned national newspapers, including two New York Times profiles, business media including Fast Company, Inc. magazine and CNBC, and consumer outlets like Buzzfeed. In addition, a comprehensive social media strategy has increased social engagement for the brand.