Case Study: Southeastern Tourism Department boosts local tourism awareness with Cox Media

Southeastern Tourism Department boosts awareness with Cox Media’s six 30-minute tourism episodes

A Southeastern tourism department sought to rebuild its local tourism economy after the severe disruptions caused by the COVID-19 pandemic. Their challenge was to build awareness for the state's food, culture, and attractions to turn that awareness into future tourism revenue. They reached out to Cox Media for assistance.

Cox Media's solution was to produce an original long-form video storytelling campaign consisting of six thirty-minute episodes, delivered via their YurView service. This programming was promoted through digital ads and event sponsorships. The results were an instant hit, significantly increasing awareness of local attractions and making a clear impact on the local economy. Cox Media's high-quality, evergreen content continues to deliver a strong return on investment for the department.