Case Study: New Orleans Non-profit achieves stronger brand awareness with Cox Media

New Orleans Non-profit builds brand awareness in a 6-month campaign with Cox Media

A New Orleans non-profit faced the challenge of building awareness for its new 911 alternative mental health service with a limited budget. To maximize the impact of its launch and reach specific local demographics, it partnered with Cox Media to develop a proper awareness campaign.

Cox Media implemented a top-of-funnel digital advertising campaign utilizing social media, streaming TV ads, and creative production services. The solution included targeted ads on platforms like Facebook, Instagram, and popular streaming channels, with messaging tailored for pre- and post-launch. The initial six-month campaign generated strong brand awareness and local media coverage, leading the non-profit to expand its relationship with Cox Media for additional commercial spots.