Case Study: a multi-location bank increases foot traffic and business accounts with Cox Media

Multi-location Bank drives 754 geotargeted conversions in 90 days with Cox Media

A multi-location bank was experiencing a quarterly decline in business accounts and a broader struggle to leverage its physical branches within the community. To address this, the bank partnered with Cox Media to create a targeted digital advertising campaign aimed at attracting new business clients and increasing both foot and website traffic.

Cox Media implemented a multi-channel campaign using display and video ads with addressable geofencing, precisely targeting local business owners. This strategy generated 754 geotargeted conversions, led to a broader increase in business account sign-ups, and successfully boosted branch and website traffic. Based on these strong results, the bank extended the initial trial into a year-long campaign with Cox Media.