Case Study: a local machine manufacturing company increases qualified job applicants with Cox Media

local machine manufacturing company boosts applicants 10x with Cox Media

The Local Machine Manufacturing Company, a local manufacturing business, was struggling to recruit qualified applicants for its open positions. They partnered with vendor Cox Media to develop a targeted recruitment advertising strategy aimed at attracting both younger, entry-level workers and older, experienced professionals for leadership roles.

Cox Media implemented a multi-channel video ad campaign tailored to each audience segment. The solution utilized TV, social media, display, and streaming advertising. The campaign delivered over 1.3 million total impressions and generated thousands of clicks. This strategy successfully increased the client's monthly job applicants from 30-40 to 300-400, creating a much larger and more qualified applicant pool for the manufacturing company.