Case Study: Welsh Government boosts school essentials grant applications with Cowshed Communication

Welsh Government boosts school essentials grant applications by 53% with Cowshed Communication

The Welsh Government faced a challenge with low uptake of its financial support programs for families, including the School Essentials Grant and free school meals. Knowledge of the available help was limited, with less than 20% of eligible parents applying for the grant. They engaged Cowshed Communication to launch a bilingual campaign to increase awareness and applications.

Cowshed implemented a multi-channel solution that included creating a single online application form, partnering with schools and local authorities, and running targeted digital and out-of-home advertising in the most deprived areas of Wales. This strategy by Cowshed successfully led to a 53% increase in parents applying for help with school uniforms and classroom essentials.

Welsh Government