Case Study: Study in Wales puts Wales on India’s study map with Cowshed Communication

Study in Wales puts Wales on the India study map with Cowshed, reaching 7,000 children and 85 billion OTS

The customer, Study in Wales, faced the challenge of being a relatively unknown study destination for prospective students in the growing Indian recruitment market. The vendor, Cowshed Communication, was tasked with finding innovative ways to raise Wales's profile.

Cowshed Communication brokered a headline sponsorship deal between Study in Wales and Hockey Wales, capitalizing on the Welsh men's team's qualification for the Hockey World Cup in India. The solution included an integrated campaign with a school visit event during the tournament. The results were significant, generating millions of online impressions in the UK and over 85 billion in India, along with logo exposure to a global TV audience of over 500 million and direct engagement with 7,000 children.

Study in Wales (SiW)