Case Study: Stop Loan Sharks Wales boosts engagement and leads with Cowshed Communication

Stop Loan Sharks Wales boosts web traffic 11,380% with Cowshed Communication

The customer, Stop Loan Sharks Wales (SLSW), faced the challenge of combating illegal money lending across Wales, a serious crime exacerbated by the cost-of-living crisis. To support its mission of eradicating loan sharks and providing victim support, SLSW engaged the vendor Cowshed Communication for a strategic campaign.

Cowshed implemented a bilingual campaign based on extensive desk research, avoiding the aggressive and cliched imagery of other campaigns. They used hyper-focused digital, out-of-home, and PR efforts in high-risk areas. The results for SLSW were significant, including an 11,380% increase in web traffic, multiple new enquiries, and several active leads on loan sharks in local communities.

Stop Loan Sharks Wales (slsw)