Case Study: Pembrokeshire boosts school attendance with Cowshed Communication

Pembrokeshire boosts school attendance by 2.1% with Cowshed Communication

The customer, Pembrokeshire, faced a significant challenge with plummeting school attendance rates following the pandemic, which had fallen from a pre-COVID average of 94-95% to 83-84%. The vendor, Cowshed Communication, was hired to create a bilingual public information campaign targeted at parents to reverse this trend and restore confidence in formal education.

The solution implemented by Cowshed Communication was the "It Starts in School" campaign, a fully integrated initiative that highlighted the broader benefits of school beyond academics, such as fostering creativity and community. The results were substantial, including over 983,000 opportunities to see and a 2.1% increase in attendance. Furthermore, the campaign led to a 50% increase in requests for attendance support and was used by 100% of the schools.