Case Study: FOR Cardiff tackles homelessness and raises £11k with Cowshed Communication

FOR Cardiff raises £11k and helps 35 people with Cowshed Communication

FOR Cardiff, the business improvement district for Wales's capital, faced a challenge with the growth of homelessness and a desire from its member businesses to provide meaningful support. They partnered with Cowshed Communication to develop a creative campaign that would bring businesses, charities, and the public together on the issue.

Cowshed created the Give DIFFerently campaign, introducing Wales's first contactless giving point for homelessness via a billboard takeover of an empty shop. The solution allowed the public to tap to donate a fixed £2 fee. This campaign raised £11,000 through 430 donations, directly helping 35 people away from homelessness and becoming Clear Channel's most successful contactless giving campaign.

FOR Cardiff