Case Study: Chapman Animal Hospital achieves 1,100+ appointments and $260K revenue boost with Covetrus Software Services' Rapport

Regular messaging drives appointment numbers and revenue

Chapman Animal Hospital, a veterinary clinic in Geraldton, Western Australia, was facing quiet months and an underused client-communication capability despite years on the VisionVPM practice management system. The team needed a way to drive appointments, keep client records current, and reduce front‑desk workload. Working with Covetrus Software Services, they leveraged the integrated Rapport client communication tool alongside VisionVPM.

Covetrus Software Services helped Chapman export outstanding reminders from VisionVPM, load them into Rapport templates and run regular SMS campaigns (including links to online booking). In just over eight months this generated about 1,100 additional appointments and an estimated $260k in revenue (a 10–15% uplift during a quiet period), increased online bookings from 2–3 per week to the same number per day, improved database accuracy, and saved significant staff time.

Chapman Animal Hospital

Ben Mason

Managing Director