Case Study: Marlton Animal Hospital boosts fecal test submissions 20% and lab revenue with Covetrus Software Services

Rapport to the rescue, manage practice reminders with ease

Marlton Animal Hospital, a busy five‑doctor small animal practice in Marlton, New Jersey, struggled with low compliance for fecal and heartworm testing and a labor‑intensive in‑house postcard reminder process. To reach more clients and reduce staff workload, the practice turned to Covetrus Software Services’ Rapport reminder postcard campaign to automate and broaden reminders beyond only those clients already scheduled for other services.

Covetrus Software Services implemented Rapport’s automated reminder campaign (postcards plus email/text options), sending reminders to all pets overdue for testing and letting clients choose their preferred contact method. The change produced a 20% increase in fecal tests submitted to the diagnostic lab, drove an average $300–$600 monthly increase in lab revenue, improved client compliance, and saved staff time—results Marlton credits to Rapport.

Marlton Animal Hospital

Paul Lukianovich

VMD