Case Study: Care to Beauty boosts flexible compensation and tax-optimized benefits with Coverflex

From beauty to benefits, there’s no such thing as caring too much

Care to Beauty, a major Portuguese cosmetics e-commerce company, faced a challenge common to its young, educated workforce: offering a flexible and fiscally optimized compensation package. The company wanted to move beyond traditional, rigid benefits to provide employees with more choice and increase their net income. They turned to Coverflex, specifically its Wallet platform, to integrate and manage all their benefits, including meal vouchers and other tax-advantageous options, in a single digital solution.

Coverflex provided the all-in-one platform that allowed Care to Beauty to offer its team a flexible benefits package, eliminating a patronizing posture and letting employees choose how to allocate their funds. The implementation was smooth, with the vendor's automated processes and detailed documentation quickly resolving initial accounting concerns. The solution resulted in high adoption rates and employee satisfaction, with reports of 100% satisfaction for the card and 90% for the benefits, while delivering significant tax savings for both the company and its employees.

Care to Beauty

António Cunha

Head of People & Culture