Case Study: Trease becomes Bobcaygeon’s first legal cannabis retailer through community outreach with Cova

Trease Leveraged Community Outreach to Become Bobcaygeon’s First Cannabis Retailer

Trease, Bobcaygeon’s first legal cannabis retailer led by CEO Abe Navarro, faced the challenge of earning community trust, educating locals, and building a retail operation that felt warm and personal rather than sterile. To support launch operations and future multi-location growth, Trease selected Cova and its cannabis POS platform as the store’s technology partner.

Cova delivered a retail-ready cannabis POS solution that enabled compliant transactions, inventory control, and a scalable foundation for expansion. Since opening, Trease has enjoyed a successful soft launch with strong community engagement, zero complaints reported, growing social media buzz, and early tourism partnership conversations — outcomes Trease attributes in part to having Cova as its technology partner as it plans to scale to multiple locations.

Trease

Abe Navarro

Chief Executive Officer