Case Study: The Neighbourhood Joint grows online cannabis sales and SEO visibility with Cova

Toronto Cannabis Store Grows Business with its Own E-commerce Platform

The Neighbourhood Joint, a Toronto cannabis retailer with two locations in Ontario, wanted to move beyond a third-party marketplace that wasn’t delivering enough value, brand awareness, or online visibility. Using Cova POS in-store, the team needed a better way to own their e-commerce presence and improve discoverability for local customers searching online.

Cova helped The Neighbourhood Joint implement a customized e-commerce solution powered by WooCommerce and integrated with its existing Cova POS and website through Dabber. The result was stronger SEO performance, better Google rankings for in-demand products, increased online orders, and improved access to customer data—while also eliminating marketplace commissions and hidden costs.

The Neighbourhood Joint

Brian Rhodes