Case Study: Native Roots achieves enterprise-scale efficiency and real-time compliance with Cova

Native Roots Outgrows Its Previous POS and Expands Its Enterprise with Cova

Native Roots, a multi-state dispensary with nearly 25 locations in Colorado and three in Canada, was hampered by POS systems that couldn’t scale: store-by-store product and inventory setup, poor APIs, unreliable compliance data and slow support. Facing enterprise-level complexity as they grew, Native Roots sought a built-for-enterprise solution and selected Cova’s POS platform to replace their immature former provider.

Cova delivered an enterprise-grade POS with a mature API, separate budtender and admin workflows, ID-scan customer capture and real-time automated Metrc reporting, enabling full integrations and stronger data governance. The result: faster transactions and fewer errors, inventory and product management reduced from an entire week to about five–10 minutes, elimination of massive duplicate-customer issues, and tighter compliance controls to prevent over‑purchasing.

Native Roots

Chance Harrison

Business Intelligence Manager