Case Study: Excel University boosts online enrollments and streamlines course sales with Course Merchant

How this happened in the words of this Course Merchant client himself

Excel University, a leading provider of online Excel training, faced a cumbersome manual enrollment and payment process that was causing prospective students to abandon purchases. Founder Jeff Lenning sought a better solution to create an easier experience and chose Course Merchant to handle their eCommerce and automated enrollment needs.

Course Merchant implemented an intuitive online storefront that seamlessly matched the university's website design, providing a familiar shopping experience. The solution automated payments and instantly enrolled students into their LMS. This resulted in over 24,000 enrollments from 12,000 students across 140 countries. Features like voucher codes and group enrollment management, which Jeff initially doubted, became essential tools for his business's continued growth and efficiency.

Excel University

Jeff Lenning

Founder and Chief Executive Officer