Case Study: Side unifies notifications and empowers product teams with Courier

Side unifies notifications across 4 channels with Courier

Side, a major real estate brokerage and SaaS platform, was scaling rapidly but faced challenges with its fragmented and unreliable notification systems. This created friction for users and slowed down product teams, making it difficult to introduce new channels like SMS and push notifications. Their core challenge was maintaining notification infrastructure instead of focusing on empowering real estate agents.

By implementing Courier, Side was able to unify its notifications across all channels. The solution empowered product managers to own and edit messaging without engineering help, while engineers eliminated maintenance work. This resulted in faster product updates, reliable message delivery, and the ability to easily reach users through their preferred channels. Courier became Side's scalable, company-wide standard for messaging.

Side