Case Study: Bluecrew boosts job application completion by 55% with Courier

How Bluecrew Uses Multi-Channel Notifications To Connect Thousands of Hourly Workers With Employers

Bluecrew, a W-2 staffing platform connecting hourly workers with employers across 26+ U.S. markets, needed a better way to manage its growing volume of notifications. As its multi-channel communications expanded across SMS, email, in-app, Slack, and other tools, the team struggled with fragmented systems, hard-coded updates, and limited flexibility for non-technical users. Bluecrew turned to Courier to centralize its notifications infrastructure and better support its two-sided marketplace.

With Courier, Bluecrew unified notifications in one platform, integrated seamlessly with Segment, and enabled product and marketing teams to create and send personalized, no-code multi-channel messages. Courier’s orchestration engine also helped Bluecrew deliver messages on the best channel for each user, improving engagement across the application funnel. The result was 43.5K notifications sent, support for 152 job titles, and a 55% increase in completion rate.

Bluecrew

Cooper Newby

Co-founder