Case Study: JBG Smith reaches silent supporters for Crystal City development with coUrbanize

JBG Smith reaches silent supporters for Crystal City with coUrbanize

The customer, JBG Smith, faced the challenge of securing approval for its Central District Retail development in Crystal City. To move forward, the developer needed to connect with and activate a broad base of silent community supporters who supported the project but did not attend in-person public meetings. JBG Smith used the vendor coUrbanize as part of an innovative engagement strategy to reach these individuals.

Using coUrbanize's digital tools, JBG Smith was able to effectively engage the community members who spend time in the area and were waiting for new development. This strategy allowed the developer to move beyond traditional abutter outreach and connect with its silent supporters. The case study implies this digital approach was key to getting the project approved, though specific measurable impacts are not provided in the text.

JBG Smith