Case Study: Greystar de-risks retail leasing and entitlements with coUrbanize

Greystar de-risks a 1.25 million sq ft development with coUrbanize

The customer, Greystar, faced the challenge of engaging a broad community for feedback on its 20-23 Cummings mixed-use development in a difficult-to-reach location. To de-risk retail leasing and the entitlements process, Greystar used the coUrbanize platform to reach stakeholders who don't typically participate.

Using coUrbanize, Greystar successfully reached a wider audience, validated retail leasing assumptions with community data, and generated excitement for the project. The solution provided by coUrbanize saved the development team time, helped de-risk the entitlements process, and was applauded by public officials.

Greystar