Case Study: BRIDGE Housing overcomes NIMBY opposition to affordable housing with coUrbanize

BRIDGE Housing wins support for 124 affordable homes with coUrbanize

BRIDGE Housing, a developer of affordable housing, faced significant NIMBY opposition to its project for 124 units of affordable and supportive housing on a vacant lot in North Sacramento. To overcome this challenge and engage the community more effectively, BRIDGE Housing turned to the vendor coUrbanize and its community engagement platform.

Using the coUrbanize platform, the BRIDGE Housing team was able to activate a broader and more diverse group of community supporters, debunk misinformation by responding publicly to opponents, and demonstrate transparency. This strategy successfully mustered public support, which changed the political calculus for city council members and helped the project cope with a contentious approval process. coUrbanize enabled the team to demonstrate broad community backing, which was crucial for achieving the necessary political approval.

BRIDGE Housing