Case Study: Synergie boosts recruitment engagement with Coupontools gamification

Synergie - Customer Case Study

Synergie, a fast-growing Benelux staffing agency, wanted to enhance its recruitment process by making it a more unique and fun experience through gamification. To address this challenge, they partnered with the vendor Coupontools to implement a solution using their digital scratch card service.

Coupontools designed and rolled out a complete SMS campaign featuring a one-time-use digital scratch card. When scratched, the card revealed an employer as the prize, and interested job seekers could submit their contact details. This solution provided Synergie with vital statistics on message delivery and interaction rates, which demonstrated a higher level of engagement compared to their previous traditional recruitment campaigns.

Synergie