Case Study: Shopping 1 boosts visitor data capture with Coupontools gamification

Shopping 1 - Customer Case Study

a major shopping center wanted to find a pleasant and effective digital method to capture the personal data of its visitors for future marketing. The challenge for the customer, Shopping 1 Genk, was to gather this information without being intrusive and through a game based on skill rather than just luck. They partnered with the vendor Coupontools to address this need.

Coupontools designed and implemented a custom digital Memory Game to serve as the data capture tool. Visitors registered on a tablet, providing their name, email address, and ZIP code before playing. The solution successfully increased engagement, captured valuable marketing data, and provided a positive experience by ensuring every participant received a prize. The campaign was launched with a holiday theme, contributing to its success.

Shopping 1