Case Study: Shell Motor Oils Kenya boosts in-store promotions with Coupontools

Shell - Customer Case Study

Shell Motor Oils Kenya, a part of the world's leading lubricant supplier, sought a competitive advantage for its in-store motor oil promotions. The challenge was to implement a rewards campaign that provided immediate and valuable incentives to customers at the point of sale through their existing POS system.

The vendor, Coupontools, provided a digital coupon solution integrated into the POS, which enabled cashiers to distribute free airtime rewards based on the product purchased. Customers immediately received their airtime via SMS. This solution from Coupontools was highly successful, giving the brand a competitive edge and resulting in 12,700 rewards being paid in a single month, leading to plans for larger future campaigns.

Shell