Case Study: Qbuzz boosts passenger engagement with Coupontools' digital prize wheel

Qbuzz launches monthly prize wheel through October 2025 with Coupontools

Qbuzz, a public transport company, wanted to engage its passengers in a fresh and fun way that moved beyond traditional surveys or complicated giveaways. They partnered with the vendor Coupontools to create a gamified solution to connect with travelers.

Coupontools developed a customized, mobile-first digital prize wheel branded for Qbuzz. This solution, which offered five monthly prizes, resulted in high participation and positive feedback. The vendor reported that the campaign successfully grabbed attention and encouraged passengers to return to try their luck again, building a lasting connection between the brand and its travelers.

Qbuzz