Case Study: Mobile Guest reduces coupon fraud with Coupontools

Mobile Guest - Customer Case Study

Mobile Guest, a Canadian digital agency, faced a significant challenge with coupon fraud for their client, Jungle Jim's restaurant chain. The existing system of emailing birthday coupons was being abused, as customers could redeem the same offer at multiple locations, which was harming the restaurant's revenue. Mobile Guest turned to Coupontools for a secure digital coupon solution.

Coupontools implemented a fraud-proof system using single-use coupons with unique access URLs, distributed via Mailchimp and validated through Coupontools' in-house app on tablets at each location. This solution, which included a custom API and unique passwords per venue, drastically reduced fraudulent redemptions. The campaign provided Mobile Guest and Jungle Jim's with an accurate overview of redemptions per location, more valid customer data, and a clear decrease in the cost of the birthday gift program.

Mobile Guest