Case Study: McDonald’s Hamilton automates digital customer care with Coupontools

McDonald’s Hamilton - Customer Case Study

McDonald’s Hamilton, a New Zealand-based franchise, needed to automate its digital customer care process to handle customer complaints more effectively. They sought a solution that could provide automation, generate unique digital vouchers, and integrate with their existing Formstack and CRM systems. They discovered Coupontools and its advanced coupon builder, which appeared to meet their specific requirements for a secure and automated flow.

Coupontools provided a solution using its coupon builder to create unique, single-use vouchers that were automatically emailed to customers who filed complaints via Formstack. A Zapier integration connected Formstack, Coupontools, and the restaurant's CRM, fully automating the data transit and voucher distribution process. This approach eliminated fraud, provided valuable customer data and redemption insights, and significantly reduced the workload for staff, ensuring every complainant received a proper compensation.

McDonald’s Hamilton