Case Study: Lidl boosts Mother’s Day coupon redemptions with Coupontools

Lidl - Customer Case Study

Lidl, a major European grocery store chain, wanted to distribute a special Mother’s Day gift to its target audience of young mothers and mothers-to-be in Ireland. Their challenge was to effectively deliver a limited, one-time-use discount coupon through a novel and engaging channel. They partnered with the vendor Coupontools to implement this digital coupon campaign.

Coupontools provided the solution by powering a campaign promoted on the "Motherboard" parenting podcast. Listeners were directed to a specific URL to claim a unique, QR-code-validated coupon for 20% off Lidl's organic baby products. The Coupontools platform enforced the campaign's crucial limitations, ensuring coupons were limited in number, single-use, and redeemable at any of Lidl's 192 Irish stores. The campaign successfully leveraged a targeted podcast audience to drive traffic and incentivize store visits with a secure, digital offer.

Lidl