Case Study: GfK boosts millennial survey participation with Coupontools mobile coupons

GFK - Customer Case Study

The customer, GfK, a large market research organization, faced a challenge in motivating millennials to participate in its client surveys. To overcome this, they worked with the vendor Coupontools and utilized a custom mobile coupon service.

Coupontools implemented a solution where survey completion served as the claim method for a grand prize entry. This approach, combined with a social login requirement, resulted in a high survey response rate and generated significant big data from the target audience.

GfK