Case Study: Essilor boosts influencer coupon tracking with Coupontools

Essilor - Customer Case Study

Coupontools partnered with Essilor, an industry leader in ophthalmic optics. The challenge was to run a trackable Instagram influencer campaign in the Netherlands to promote Essilor's Eyezen blue light blocking glasses and gather valuable customer engagement data.

The solution involved using Coupontools to generate unique coupon IDs for each influencer and validation codes for opticians. This allowed Essilor to trace sales to specific influencers and redemption locations. The campaign successfully leveraged Instagram stories with swipe-up links, making every purchase trackable and helping the company collect information from engaged followers.

Essilor