Case Study: Essilor The Netherlands drives in-store coupon redemptions with Coupontools

Essilor - Customer Case Study

Essilor The Netherlands, part of the global leader in ophthalmic optics, wanted to implement a promotional campaign on their website. They partnered with the vendor Coupontools to deploy a digital coupon solution to drive in-store visits.

Coupontools provided a digital coupon that could be saved from the Essilor website. The solution included a €50 discount coupon, Google Maps integration to direct consumers to one of 335 participating locations, and a unique validation system for tracking redemptions per store.

Essilor