Case Study: Essilor boosts in-store sales and prevents coupon fraud with Coupontools

Essilor - Customer Case Study

Essilor, a global corrective lens manufacturer, faced significant challenges with fraud from previous coupon campaigns for its retail outlets in France. To address this, they partnered with Coupontools to implement a secure, in-store digital coupon program.

Coupontools designed a solution distributing unique, single-use coupons via SMS and WhatsApp, controlled by a central database to prevent multiple redemptions per phone number. The system included CRM integration for secure validation at point-of-sale and an API to check codes. This approach eliminated fraud and provided Essilor with valuable statistics on participation and redemptions per store, making the campaign a great success.

Essilor