Case Study: ECCO boosts in-store engagement with Coupontools gamified Spin Wheel coupons

Ecco - Customer Case Study

ECCO, a Danish shoe manufacturer and retailer with a global presence, faced the challenge of boosting engagement and conversions in its US-based physical stores. To address this, they partnered with Coupontools to implement an accessible in-store gamification campaign that would appeal to a broad audience without requiring hard promotional tactics.

Coupontools provided a mobile coupon solution centered around a spin-to-win game, which customers accessed by sending a text message. This approach ensured wide accessibility. The solution featured fixed prizes with flexible odds, time-sensitive discounts to create urgency, and unique validation passwords for each store to track performance. The campaign resulted in great customer engagement, a significant number of plays and redemptions, and improved in-store conversion rates, with Coupontools enabling precise tracking of every customer interaction.

ECCO