Case Study: Dipndip builds an email database with Coupontools gamification

Dipndip - Customer Case Study

Dipndip, a large chain of chocolate cafes with over 128 locations, wanted to build an email database of its visitors. The challenge was to capture customer data in an engaging way that would also reward and entertain them. The vendor, Coupontools, provided a gamified solution to help achieve this marketing goal.

Coupontools implemented a digital spin wheel contest that required customers to enter their email address for a chance to win prizes. The key feature was a kiosk mode that allowed the coupon to automatically reset after each spin, enabling the same tablet to be reused at every table. This solution successfully allowed Dipndip to capture visitor data while providing a pleasant customer experience, effectively building their desired email database.

Dipndip