Case Study: Coca Cola Belgium boosts recycling with Coupontools digital Scratch & Win

Coca Cola - Customer Case Study

Coca Cola European Partners Belgium aimed to stimulate and reward correct recycling behavior, particularly at festivals. They partnered with the vendor Coupontools to provide the technological system for a new, fully automated garbage bin and a gamified promotional campaign.

The solution implemented by Coupontools involved a bin that dispensed a QR code when a bottle was deposited. Scanning the code led to a digital "Scratch & Win" coupon offering a chance to win a cinema ticket. This phygital campaign successfully used a fun, digital experience as a major trigger to encourage recycling. While not every user won, the campaign effectively captured data and automated the reward distribution process for winners.

Coca Cola