Case Study: Burger King boosts in-store engagement with Coupontools digital scratch & win coupons

Burger King - Customer Case Study

The Kuwaiti-based Kout Food Group, which operates Burger King franchises, engaged Coupontools to create a digital campaign. Their challenge was to boost in-restaurant spending while offering a unique and engaging experience for their visitors at Burger King locations.

Coupontools provided a phygital scratch & win coupon solution. They designed the digital coupon, which was distributed in-store via QR codes. Customers played the game on their smartphones to win prizes, providing their phone numbers to claim rewards, which were then validated through the POS system. The campaign was a major success for Burger King, resulting in a highly elevated validation ratio, increased customer engagement, a rise in average expenditure, and the collection of valuable customer data.

Burger King