Case Study: Blikk drives high-engagement scratch-off campaign with Coupontools

Blikk - Customer Case Study

The customer was Blikk, the leading tabloid newspaper in Hungary. They worked with the vendor Coupontools to implement a digital scratch off solution for a marketing campaign that combined their offline and online efforts.

Coupontools provided a platform where each newspaper contained a unique promo code. Readers scanned a QR code to access a digital scratch-off coupon, generating significant participant data through social logins. The vendor reported that the campaign ran for several weeks and achieved a very high usage ratio among its readers.

Blikk

Fonai Szabolcs

Blikk