Case Study: Backspiel transitions to digital coupon catalogs with Coupontools

Backspiel - Customer Case Study

Backspiel, a family bakery with two branches, sought to transition from a paper-based coupon system to a digital one. They partnered with Coupontools to implement a digital coupon catalog, aiming to reduce printing costs, streamline promotions, and collect valuable customer data.

The solution from Coupontools was a comprehensive digital catalog containing 18 coupons, which required customer registration. The catalog was promoted via targeted social media ads and in-store with QR codes and flyers. Coupontools provided a validation system where each coupon's QR code could be scanned for one-time use, preventing fraud. The bakery gained vital insights through detailed statistics on coupon usage, both overall and per customer, allowing for future personalization and a successful move away from paper.

Backspiel