Case Study: Alma Restaurants boosts student engagement with Coupontools

Alma Restaurants - Customer Case Study

The customer, Alma Restaurants, faced the challenge of engaging new university students in Belgium and introducing them to its dining services, all while adhering to its sustainability goals. To address this, the vendor Coupontools was used to implement a digital coupon solution.

Coupontools, integrated with MailChimp, provided a platform for sending targeted emails containing unique, single-use coupons for a discounted meal. This solution offered personalization, exclusivity, and location tracking via password validation. The campaign achieved a high redemption rate, increased footfall by attracting new visitors, significantly enhanced brand awareness, and provided valuable data for future marketing efforts.

Alma Restaurants