Case Study: Aena boosts duty-free sales with Coupontools digital coupons

AENA rolls out digital coupons at 5 airports with Coupontools

Aena, the operator of airports in Spain, faced the challenge of boosting lagging sales in its duty-free stores, as traditional paper vouchers and standard discounts were becoming less effective. They partnered with the vendor Coupontools to find a smart, digital method for reaching travelers and encouraging additional purchases.

Coupontools implemented its digital coupon directories, allowing travelers to access exclusive discounts by scanning QR codes in the terminal or upon connecting to the airport Wi-Fi. The solution featured secure validation at checkout via a QR scan and a staff-entered password to prevent misuse. This hassle-free system was successfully rolled out at five major Spanish airports, leading to increased revenue for the duty-free shops and providing Aena with a flexible, future-proof promotional tool.

AENA