Case Study: Right Percent cuts PPC reporting time by 60% with Coupler.io and Claude AI

Right Percent cuts PPC reporting time by 60% with Coupler.io

Right Percent, a B2B advertising agency, faced a significant challenge in managing over $1 million in monthly ad spend. Their performance marketer, Gabe, was slowed down by manual data analysis and reporting using his previous tool, Supermetrics. This made it difficult to conduct daily monitoring, creative fatigue analysis, and stakeholder reporting, leading to potential missed opportunities and wasted budget. To overcome this, they turned to the vendor Coupler.io.

Coupler.io's AI Integrations provided a solution by connecting Meta Ads and Looker data directly to Claude AI for conversational analytics. This allowed Gabe to ask questions in plain English and receive verified results, moving from manual spreadsheet work to dynamic, on-demand analysis. The implementation by Coupler.io resulted in a 60% time savings on data analysis and reporting, enabled daily campaign reviews in under ten minutes, and facilitated faster, more confident decisions for managing the large ad spend.

Right Percent