Case Study: United Way Northwest Indiana saves 80 hours a month with Coupler.io

How United Way NWI saved 80 hours a month and $20k/year on reporting and manual labor

United Way Northwest Indiana, a non-profit organization, faced a significant challenge with its siloed marketing and CRM data. Their team struggled to manually consolidate information from sources like Facebook Ads, Google Ads, and Google Analytics 4, a time-consuming process that took approximately 80 hours per month and hindered effective, data-driven decision-making for their marketing strategies.

The organization implemented Coupler.io to automate its data flows into Looker Studio dashboards. This solution saved the team 80 hours per month on manual labor, which translated to an estimated $20,000 in annual savings. Furthermore, these efficiency gains enabled quicker, more informed decisions that helped the organization optimize campaigns and work towards recapturing those savings as donations.

United Way Northwest Indiana

Joe Justak

Marketing Director