Case Study: Tradezella boosts customer retention and activation with Coupler.io

How Tradezella retained 2.5-times more customers with the use of data

Tradezella, a SaaS fintech company that helps traders analyze their performance, was struggling to retain customers due to a lack of actionable user data. With only annual subscriptions and limited analytics from Stripe, they couldn't identify active versus churned users or personalize communication, leading to missed opportunities for re-engagement. They partnered with Coupler.io for a data automation solution to address these challenges.

Using Coupler.io's JSON importer, data from the Tradezella app was synced to BigQuery and then into Google Sheets, providing the team with daily-updated user lists. This enabled personalized email sequences based on user activity. The solution, which also included a comprehensive dashboard, resulted in an immediate and dramatic improvement: user activation rates grew from 28% to 65%, and the company reactivated 2.5-times more users in the first month.

Tradezella

Umar Ashraf

Founder