Case Study: Mailtrap grows MRR by 466% with Coupler.io

How the Mailtrap team used data to multiply its revenue by 4.66x in only 3 years

Mailtrap, a popular email delivery platform developed by Railsware, faced challenges in consolidating and analyzing vast amounts of disparate data from various financial and analytics tools. This made data-driven decision-making difficult. Furthermore, their existing freemium model allowed for extensive use without paid upgrades, leaving significant revenue potential untapped and requiring a smarter, data-informed strategy rather than relying on intuition.

Coupler.io implemented a solution by centralizing all of Mailtrap's data into BigQuery using custom data integrations and their importers. They then built an extensive data visualization dashboard that provided vital metrics, which became central to all decision-making. This data-driven approach was key to a successful pricing redesign. As a result, Mailtrap saw 20% of free users upgrade to a paid plan with a negligible downgrade rate, and their overall MRR grew by 466% over three years.

Mailtrap

Yev Tsvetukhin

Product Manager